We are makemepulse, a creative and technology company founded in 2008, based in Paris and operating globally. We create digital experiences that help audiences connect with brands in more engaging, memorable, and meaningful ways.

Our work lives at the intersection of strategy, design, storytelling and technology. For more than 15 years, we have been exploring new formats, building new tools, and crafting design-led experiences for brands, products and cultural institutions. From immersive websites and e-commerce platforms to phygital installations, VR, AR, WebXR activations, motion design and gaming experiences, our field of action is intentionally broad.

That range comes from a simple belief: the most interesting ideas rarely fit neatly into one category. Some projects need a platform. Others need a story, a world, a game mechanic, an installation, a gesture, or a new kind of interaction. Our role is to shape the right format for each ambition, then make it feel intuitive, beautiful, and alive.

The Journey

makemepulse was founded by Antoine Ughetto and Nicolas Rajabaly, who met while studying at Gobelins in Paris. From the beginning, their profiles were complementary: one driven by technology, the other by creative direction. Together, they shared the same instinct that digital could become more than a communication channel. It could become a space for emotion, interaction, and imagination.

When they created makemepulse in 2008, the ambition was not only to produce websites or campaigns, but to experiment with what digital experiences could become. The company grew through that mindset: testing new technologies early, approaching each brief as an opportunity to invent, and building a team able to connect creative vision with technical precision.

Today, we support our clients across the full life cycle of a project, from strategy and vision to experience design, creative concepting, technology, production and delivery. Our team of 35+ strategists, creatives, designers, developers and producers shares the same obsession: creating experiences that reflect the ambition of the brands behind them. We craft with precision, build for fluidity, and design with longevity in mind.

Over the years, we have collaborated with brands and institutions such as Audemars Piguet, Brunello Cucinelli, UNESCO, McDonald’s, Riot Games, Netflix, Yuga Labs, Dior, Apple TV, Meta, Spotify, Chevrolet, Renault, Nike, Ubisoft, Estee Lauder and Cartier.

Our work has been recognized by The FWA, Awwwards, Cannes Lions, D&AD, The Webby Awards and The Clios, among others.

Recently, makemepulse entered The FWA Hall of Fame. After receiving 98 FWAs over 18 years, this recognition feels like one of the most meaningful rewards for our work: to stand alongside the studios and companies we have admired for years, the names that helped shape the industry and set the standard for digital craft.

Showcase

UNESCO – Virtual Museum of Stolen Cultural Objects

For UNESCO, we created a virtual museum dedicated to the impact of illicit trafficking of cultural property and the importance of restitution. The challenge was to make absence visible: when cultural objects are stolen, they disappear not only from their communities, but also from public awareness.
Inspired by Francis Kéré’s vision of the baobab as a place of memory and gathering, we designed a multi-platform museum across web and WebVR, where visitors can explore generative galleries where reconstructed objects float free from vitrines, move through the space in a fluid, almost spatial way, and create their own collections to share.

Behind the experience was a careful reconstruction process. Many of the 248 stolen objects, coming from 50 countries, had to be rebuilt from fragmentary documentation, sometimes a single low-quality image. We developed a hybrid workflow combining AI-assisted reconstruction, expert 3D craft, UNESCO’s knowledge and ethical transparency, making sure the models revealed both what was known and what remained unknown.

This special project has won multiple awards, including D&AD, Awwwards Site of the Day, Awwwards Developer of the Day, and FWA Site of the Day. But most importantly, and to our greatest joy, four objects have been recovered and are now part of the Return and Restitution Room.

Audemars Piguet 150th Anniversary

To celebrate Audemars Piguet’s 150th anniversary, we created The House of Wonders, an interactive digital world designed to honour the Maison’s heritage while expressing its creativity, precision and its place in Haute Horlogerie.

Instead of a traditional commemorative website, we imagined a series of 3D rooms inspired by cabinets of curiosity. Each space revealed a different facet of the brand through real-time 3D, CGI, animation, sound and playful interactions, from quizzes and games to assemble watch components, to enter an AR portal and an alchemist’s lab.

For us, The House of Wonders showed how digital can turn heritage into something alive, making 150 years of savoir-faire tangible, memorable and accessible to both connoisseurs and broader luxury audiences.

Every detail was crafted to echo the precision of watchmaking, with tiny mechanical elements, hidden interactions and refined transitions. With more than 25 pieces of snackable content and a badge collection system, we designed the experience to reward curiosity and encourage repeat visits.

The project received multiple distinctions, including a Webby Award in Fashion, Style & Beauty, Gold at the Grand Prix Stratégies du Luxe, as well as recognitions from Awwwards and The FWA for both site and development craft.

As a continuation of the anniversary celebration, we also created The Journey of an Idea, a more poetic and intimate WebXR experience around imagination and creation. We guided users through three symbolic spaces, each representing a stage in the transformation of an idea, from concept to craft to timeless legacy.

Developed with WebGL and WebXR, the experience was accessible across desktop and mobile, and was also made available through VR headsets during the exhibitions organised by the Maison for its anniversary.

Through crafted 3D environments, multilingual narration and immersive sound design, we wanted to bring visitors closer to the imaginative spirit that has driven Audemars Piguet for 150 years.

Ubisoft For Honor – Scars

For the launch of Ubisoft’s For Honor, we created Scars, an interactive storytelling experience designed to extend the game’s brutal, cinematic universe beyond the console.

The idea was built around a simple belief: in For Honor, every mark left by combat tells a story. We staged an interactive “Mexican standoff” between three warriors, using real game models and assets, and invited users to explore each character’s faction, weapon and battle scars.

Our challenge was to bring the cinematic quality of the game to the web and mobile, without losing its intensity or level of detail. Using our own NanoGL engine, we created a real-time 3D experience that could run seamlessly across devices, combining immersive camera moves, character animations, sound design and dramatic lighting.

The experience also connected back to the game itself, allowing users to unlock codes and redeem weapons in-game. For us, Scars remains a strong example of how interactive storytelling can deepen a game world, giving players a memorable narrative moment before they even enter the battlefield.

The project received several distinctions, including FWA of the Day, FWA of the Month, Awwwards Site of the Day, Awwwards Site of the Month, and Silver at Eurobest for Digital Craft.

Nomadic Tribe

Nomadic Tribe is one of our most personal projects: an original interactive tale created by makemepulse as a passion project and a space for creative freedom.

Inspired by the worlds of Jean Giraud, also known as Moebius, and by the poetic imagination of animation, we wanted to create a meditative digital journey that felt closer to a dream than to a traditional website. Across four interactive chapters, users travel through a strange and delicate world of giant birds, growing plants, desert landscapes and mysterious creatures.

For us, the project was a space for pure experimentation. We wrote an original story, crafted a dedicated soundtrack, and built the entire experience in 3D while borrowing visual codes from the comic book world. We pushed texture, rhythm, camera movement and interaction to create something immersive, contemplative and emotionally memorable.

Technically, Nomadic Tribe was also a way to demonstrate what our in-house NanoGL engine could do. We used it to prototype and combine complex visual effects, animations and transitions, while keeping the experience fluid and accessible. It became a showcase for the way we like to work: blending craft, creativity and technology until they feel inseparable.

The project resonated deeply with both our team and the creative community. It won Site of the Year at both Awwwards and The FWA, along with Site of the Month, Site of the Day, and a Eurobest Craft award.

Culture & Team

At makemepulse, we believe good work comes from the right balance between collective energy and individual focus. Every team member can work from wherever they are most effective, while still being part of a shared creative rhythm. We value autonomy, responsibility and the ability to move ideas forward without unnecessary friction.

We also encourage the team to initiate, experiment and create beyond client briefs. Internal projects, prototypes and research moments are part of how we keep learning. They give us space to test new tools, explore emerging technologies and challenge our own habits before those ideas find their way into client work.

After more than 15 years, we still approach each project with the same curiosity that started the studio. The tools have changed, the formats have evolved, and the expectations of audiences are higher than ever. But the core question remains the same: what can we make that does not exist yet?

Come by, and you’ll see what we mean.